JoAnna’s Company

JoAnna Brandi & Company, Inc.
 

JoAnna Brandi’s customer retention and loyalty consulting company was founded in 1990.

Our mission is to create positive, customer caring companies that THRIVE where the employees are motivated, the customers are loyal and the competitors are nervous.

We help companies increase their customer retention, loyalty and happiness and thus their profitability. We do that through consulting, coaching, training, workshops and publishing self study products.

Our work has always been highly customized. Through the years we responded to the needs of our clients developing programs they needed. We helped them enhance and enrich the relationships with their customers, their employees and themselves. In fact, we believe it is the interaction of these three sets of relationships that forms a working relationship “tripod” that either supports the balanced growth of a company or throws it off balance into a less than optimal state. It’s the “Power of 3” relationships that make you strong.

We facilitate the creation of new company values and cultures to help our clients develop and sustain a 20/20 Customer Focus and develop “Exquisite Customer Experiences.” We train leaders and workers at all levels of the organization to create more positive experiences for all the people they touch. 

As we expanded our vision, we drew in other expertise as needed: a research company to advise and co-develop our customer satisfaction and employee studies; a change management specialist to assist with organizational development issues; a database implementation company to support customer care with useful technology; trainers with complementary skills and certifications, and even experts on wellness and stress management to help our clients and their employees deal with challenges of today’s business world and remain happy, healthy and positive.

We create strategic alliances with these other like-minded consultants, and thus have been able to provide our clients with a broader base of services to support their goals for creating customer and employee loyalty. We publish the Customer Care Coach® a 40 session “mastery” program that helps in managers in all size companies, even small ones, coach their teams on to greatness – creating great companies to work for and great companies to business with. We publish Monday Morning Motivation – a tool to keep the whole team focused on the same thing – the customer!

We continue our studies each year adding more expertise to share with clients. We are active members of the Founders Group of the Positive Workplace International and meet with them twice monthly virtual classroom to continue to work with the advancements in Applied Positive Psychology .

We believe that customer attrition is an energy drain on business, and that most companies have inadequate information and training to stop the loss. We believe customer retention “programs” work just fine for a while.  But, if customer focus, a people oriented focus, is instilled at the cultural level of the organization, along with a curiosity, an open-mindedness, and a deep desire to continue learning and changing, customer retention is sustainable over time (and evolves into loyalty) and every person in the organization is focused on it and is empowered to improve it.

We believe that happier, engaged employees result in happier and more engaged customers. We believe that organizations looking to create competitive advantage in their industry must create more “positive capacity” in their organizations to do that. We believe the leaders best equipped to do that are “Positive Leaders.” We have a model for Positive Leadership that will help companies evolve and adapt to the changing realities of business.

If your company is committed to customer focus as a critical part of your strategic plan, it is likely that we can help guide you on your journey. Please call us to discuss how improving the quality of your relationships can help you improve the quality of your bottom line: (561) 279.0027